
How This Woman’s ‘Story’ Could Single-Handedly Change Retail
“Yes, You Can Make It In Fashion” is a HuffPost Style series that profiles men and women across every area of the fashion industry and explores how they rose to the top, how they thrive and their practical advice for young people trying to break into their world. “Enough of this ‘someday’ shit.” That’s the line that prompted Rachel Shechtman to finally launch her own business back in 2011. Now, Shechtman is the proud CEO of Story, a 2,000 square-foot retail space in Manhattan that has the point of view of a magazine, changes inventory and themes like a gallery, and sells product like a store. Every four to eight weeks, Story partners with a brand to launch a new “story,” focused on different themes. Companies and brands pay upwards of $400,000 to work with Shechtman and re-create her Chelsea retail space, depending on their end goal. Whether they want to increase influencer engagement or PR or use the space for research and development, Story acts as an incubator to test and play with different tactics before companies potentially roll them out to scale. In April they launched a “Have Fun” story with Pepsi, which features everything from an in-store temporary READ MORE…