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How This Woman’s ‘Story’ Could Single-Handedly Change Retail

“Yes, You Can Make It In Fashion” is a HuffPost Style series that profiles men and women across every area of the fashion industry and explores how they rose to the top, how they thrive and their practical advice for young people trying to break into their world. “Enough of this ‘someday’ shit.” That’s the line that prompted Rachel Shechtman to finally launch her own business back in 2011. Now, Shechtman is the proud CEO of Story, a 2,000 square-foot retail space in Manhattan that has the point of view of a magazine, changes inventory and themes like a gallery, and sells product like a store. Every four to eight weeks, Story partners with a brand to launch a new “story,” focused on different themes. Companies and brands pay upwards of $400,000 to work with Shechtman and re-create her Chelsea retail space, depending on their end goal. Whether they want to increase influencer engagement or PR or use the space for research and development, Story acts as an incubator to test and play with different tactics before companies potentially roll them out to scale. In April they launched a “Have Fun” story with Pepsi, which features everything from an in-store temporary READ MORE…

Women Best Chances of Getting The Job When Competing Against Women

A female candidates chances of being hired are statistically zero if she is the only woman in a pool of finalists.   WOW!  A recent report on job hiring practices found If you are a woman applying for a job, having another woman in the final candidate pool could significantly improve your chances by 50%, according to a recent report. When there is only one woman, she does not stand a chance of being hired, but that changes dramatically when there is more than one, the reports authors wrote in the Harvard Business Review on Tuesday. When there was only one woman or minority candidate in a pool of four finalists, their odds of being hired were statistically zero. But when we created a new status quo among the finalist candidates by adding just one more woman or minority candidate, the decision makers actually considered hiring a woman or minority candidate. The likelihood that a woman would be hired. Photograph: Stefanie Johnson/Courtesy of University of Colorado The report was based on three different studies, conducted by researchers at the University of Colorados Leeds School of Business. In the first study, 144 undergraduate students were deciding between three job candidates some READ MORE…